SHOOT DIRECTION / DIGITAL CAMPAIGNS / CRM, WEB + SOCIAL
Digital Design Lead: Sophia Sargeant
Production Designer: Sophia Sargeant
Creative Direction: Alicia Reguera
Working as part of the Wellcom team, in-house at The Body Shop. Creative lead on some of The Body Shop's digital campaigns (2019 Q2+) and Activism Guidelines. Responsible for rolling out print-campaign visual guidelines across all digital assets (web, social, CRM and landing pages), designing photoshoots for social media and CRM, leading/working with a team of designers in order to meet tight schedules, as well as ideation design for multiple Christmas 2019 creative digital routes. Teaming with project managers to organise internal product shoots, booking retouchers, as well as liaising with out-of-house art-workers to meet the clients needs. Led the Christmas 2020 Gifting digital campaign, leading three designers, whilst supporting the new project manager.