Created a mature brand identity for Ruth’s 2022 beauty and feel-good event in collaboration with the creative team at YMU. Team effort in directing and producing the Feeling Fabulous with Ruth Langsford visual identity, along with all of the collateral rollouts needed for the promotion and actuality of the event. This included assisting with the overall event dressing, signage and printed showguides, as well as TV screens and initial website build.