Created the initial art brand direction for Mrs Hinch, The UK bestselling personality brand. Sophie Hinchliffe wanted a clean and contemporary aesthetic that incorporated the warmth of her home, ‘Hinch Farm’ and love of neutrals. Elevated branding that’s sophisticated, clean and entirely made for Sophie and her audience. These directions were presented to Sophie, aka Mrs Hunch, resulting in absolute adoration and even photographs being taken of the brand directions / moodboards. Unfortunately the overall direction had to change, due to an overlap with brand refresh launch with best friend, Stacey Solomon.