Olivia Rudman is an aesthetic practitioner offering aesthetic services such as botox and filler at her salon, Under The Needle. The brand needed some refinement and defining brand rules, along with a website design and build that oozes personality, whilst remaining clean, fresh and professional - but not mature or clinical. The majority of Under The Needle’s clients are of a younger demographic (preventions vs. cure) primarily gained from social media, so the branding needed to be Insta-worthy and youthful.

The existing logo was refined, with the creation of a new palette inspired by the services and brand personality.

Lemon Bottle: Friendly and inviting. The brands most recognised trait.

Sky Blue with a slight grey undertone: A softer spin on clinical blues, whilst being both mature and youthful.

Cobalt Blue for hyperlinks/roll-overs: Bringing a fun and playful twist to the brand, inspired by Olivia’s scrubs and quirky decor throughout the salon.

Brand graphics include liquid images and swatches that ooze hydration and plumpness inspired by the hyaluronic acid and desired healthy appearance.