Entire branding project for Clare Balding, including brand logo, fonts, colours, graphics and how all this works together to create a recognisable, yet personal brand within the retail and educational space for pet owners. Mockups of brand in use are conceptual only, whilst images and text are placeholders for visual purposes. Conceptualising how the branding would translate into IP such as product, training apps and courses for future brand growth and ventures.

Note: These designs are not the final, approved direction. Due to confidentiality, I have only displayed an early, conceptual draft for portfolio purposes.