Entire branding project for Ant and Dec’s new brand, Belta Box, including brand logo, fonts, colours, graphics and how all this works together to create a fun, engaging and impactful entertainment brand. Mockups of brand in use are conceptual only, whilst images and text are placeholders for visual purposes. The graphics and use of colour compliments the playfulness and the humour within the content, and ties in with the ‘bad design but cool’ ‘cool but uncool’. There’s also a nod to the 90s/early 2000’s nostalgia to suit the archived content. The design feels current, but to also complements the old graphics and footage well.

Note: These designs are not the final, approved direction. Due to confidentiality, I have only displayed an early, conceptual draft for portfolio purposes.