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BRAND + IDENTITY / SINGLE ARTWORK / PARTNERSHIP PITCH DECKS

Branding Direction: Sophia Sargeant
Designer: Sophia Sargeant, Claudia Carnegie
Single Artwork Direction: Jackie Dewar

With 933,652k monthly listeners on Spotify and a #1 album and single on the iTunes Electronic Dance charts, 3LAU is a respected, credible voice in music, generating $20m+ in gross ticket sales in the past 8 years.

To align 3LAU with the dynamic music industry, a brand refresh has been crafted to bridge elements of 3LAU's iconic look, pushing the existing visuals to new heights. This refresh elevates the logo, incorporates bold melodic gradients, introduces texture and effects, and establishes a visually striking tone for imagery and future album covers. The outcome is a refined aesthetic that artfully combines edginess and sophistication, capturing the essence of 3LAU's unique style.

Prior to this refresh, artworks were created for 3LAU’s Haus Radio and singles such as Happy Sad.

BRAND GUIDELINES [LATE 2023]
SINGLE ARTWORKS [2022—EARLY 2023]
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